On Wednesday, January 19, Facebook launched a new mobile application. The new app is designed to facilitate data-free access with more than 12 phone carriers for 3 months.

The application is called Facebook for Feature Phones. According to Facebook’s blog press release, the app is compatible with over 2,500 mobile devices from major companies like Sony Ericsson, LG, Nokia and more.

The Facebook for Feature Phone app was built in conjunction with Snaptu. Facebook’s Mobile Program Manager, Mark Heynen, says the app will give Facebook users a more integrated Facebook service since users can synch their contacts, navigate their home screen, and view photos and friends’ updates faster.

Facebook is eager to maximize availability, so they have worked out deals with 14 mobile device operators so that users won’t be charged data transfer fees for 90 days.

The details of the Feature Phone app are available on the Feature Phone site. The 14 mobile phone operators that are co-operating with the scheme are: Life (Ukraine); StarHub (Singapore); Dialog (Sri Lanka); Play (Poland); Tunisiana (Tunisia); STC (Saudi Arabia); Viva (Dominican Republic); Three (Hong Kong) and Vodafone (Romania).

Facebook is currently in the process of launching a similar deal on 5 more operators: Vivacom (Bulgaria); Mobilicity (Canada); Telcel (Mexico); Reliance (India); and TIM (Brazil).

The new app is just one of several features that Facebook has launched recently to make their social networking site more accessible to mobile users. In December 2010 Facebook released dashboard controls for mobile which allowed users to fine tune application interaction on their smartphone device.

On Wednesday, January 19, Facebook launched a new mobile application. The new app is designed to facilitate data-free access with more than 12 phone carriers for 3 months.

The application is called Facebook for Feature Phones. According to Facebook’s blog press release, the app is compatible with over 2,500 mobile devices from major companies like Sony Ericsson, LG, Nokia and more.

The Facebook for Feature Phone app was built in conjunction with Snaptu. Facebook’s Mobile Program Manager, Mark Heynen, says the app will give Facebook users a more integrated Facebook service since users can synch their contacts, navigate their home screen, and view photos and friends’ updates faster.

Facebook is eager to maximize availability, so they have worked out deals with 14 mobile device operators so that users won’t be charged data transfer fees for 90 days.

The details of the Feature Phone app are available on the Feature Phone site. The 14 mobile phone operators that are co-operating with the scheme are: Life (Ukraine); StarHub (Singapore); Dialog (Sri Lanka); Play (Poland); Tunisiana (Tunisia); STC (Saudi Arabia); Viva (Dominican Republic); Three (Hong Kong) and Vodafone (Romania).

Facebook is currently in the process of launching a similar deal on 5 more operators: Vivacom (Bulgaria); Mobilicity (Canada); Telcel (Mexico); Reliance (India); and TIM (Brazil).

The new app is just one of several features that Facebook has launched recently to make their social networking site more accessible to mobile users. In December 2010 Facebook released dashboard controls for mobile which allowed users to fine tune application interaction on their smartphone device.